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About Our Shop

Profits from the Walking Football Shop go directly back into the walking football community via sponsorship.

We currently sponsor the England Walking Football Community (EWFC) men’s and women’s teams, the Essex & Suffolk Border Walking Football League and Last Legs FC.

We hope you love our unique branded merchandise and we thank you for your purchase, which will be directly supporting the development of walking football, from grassroots to league to international level.

Story Behind The Logo

The lion is a common charge in heraldry. The lion traditionally symbolises strength, courage, nobility, royalty, stateliness and valour.

Both the England and Scotland national football teams have the lion as an integral part of their football shirt badge.

For England the three lions symbol goes back to the 12th Century when a red crest with three gold lions would be carried into battle to inspire English troops. The first one came from Henry I who was known as The Lion of England.

Scotland has the Lion Rampant of the Royal Standard of Scotland on their shirt badge. The earliest recorded use of the Lion Rampant as a royal emblem in Scotland was by Alexander II in 1222.

In Greek mythology the phoenix is a long-lived bird that cyclically regenerates or is otherwise born again.

We combined the strong and courageous lion with the phoenix, the bird of rebirth.

The logo has the head of the phoenix with the body of a lion as one body to represent your ability and opportunity to play football is reborn.